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New Feature! Social CRM

Just in time for the holidays. . .

We have a special gift wrapped up for you! With release 9.1, we’re including the new Social CRM feature. Social CRM integrates popular social media apps like Facebook and Twitter with your intertrac system to help you connect with your customers and constituents.

Social media has become a great way to reach out to your customers and constituents, and also a way for the public to reach out to you and make their opinions heard. As people realize that they can quickly sent a tweet or post a comments and get quick reactions — from their friends, the general public, businesses, or their elected representatives — social media has become a big part of the customer experience.

And as part of the customer experience, you need to stay on top of your social media activities because your customers and constituents now expect quick or even instant responses. You’ll also see that social media is the best way to keep your finger on the pulse of your audience, and that what’s hot and trending today can change in a heartbeat.

intertrac helps you aggregate these communications, connect them to contacts, and track those opinions. Create content, search hashtags, and import analytics to gauge the effectiveness of your tweets and posts. Does a comment require a more complex response or follow-up? Depending on your workflow, you can promote it to a correspondence, case, or complaint so you can work on the resolution and record every transaction along the way. The Social Media component helps you manage your public accounts and relationships right from intertrac.

Want to learn more about Social CRM for intertrac? Contact us today.

About wsinger

Wendy Singer is the Senior Technical Writer and New Media Specialist at ComputerWorks.

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